Running a business requires your brand and services to be promoted with a clear message for prospective clients.
Car wrapping for business advertising is an important part of many brands marketing expenses.
A recent survey showed that B2C product companies allocate 11.9% of their revenue to marketing.
B2B service companies spend only 4.8% of their revenue on advertising.
It is necessary that whatever the amount spent on advertising that it is strategically used.
Vehicle signage is a great way to promote your brand in many ways and it is a cost effective solution.
Business Advertising Methods
Some advertising like – email marketing, social media marketing or pay per click marketing can give clear feedback on what the return on investment (ROI) was.
Other marketing like signage or print advertising is much harder to get an accurate ROI.
One thing that is always agreed on is that you do need to diversify your advertising.
It takes up to 11 times of your brand or product to be shown to a potential customer before they will start to recognise your brand.
A modern customer is exposed to more marketing or branding in one day than a person in the 16th century was for their whole lifetime.
Car Wrapping And Vehicle Signage
Advertising takes many forms, but one of the proven strategies that has over time worked as an effective tool for promoting and providing a huge number of qualified leads for local businesses and companies is
Brand Recognition With A Moving Billboard
With a vinyl wrap on your car, you will have a moving billboard.
Literally anywhere you go in your car, you will have the strategic advantage of being able to reach quite a number of persons daily
Whether your business serves the local community or has a wider reach.
Building your brand so that is easily recognized is very important.
One way to effectively do that is ensuring that your brand or business name is everywhere.
On an average, cars on the road can be viewed by more than 3000 potential customers per hour! Imagine your car driving round Brisbane for just 3 hours. You will definitely be building your brand.
More Customers Equals More Profit
Car wrapping gives your brand and business more recognition which will turn into more customers and clients.
You may not know how many potential customers are in need of your services or products until they notice your brand.
Imagine being stuck in a highway traffic and everyone in that same traffic gets to see your business. Talk about free advertisement!
What Actually Is Car Wrapping?
In simple terms, car wrapping is the application of vinyl wrap applied directly over the original paint work of the car or van.
Car Wraps change the look of your car without the need for complicated and potentially expensive car paint respray.
This gives your car a constant attention as many passerbys and pedestrians are attracted and curious about your car at first glance.
Your brand can stand out with your colours and your logo.
Think about DHL courier vans – they stand out because they are a solid yellow van . Their logo is not very obvious at all.
If you have a fleet of vehicles – branding all vehicles will soon have your business recognized.
The great thing about car wraps is the effectiveness whether the car is stationary or in motion.
The Vinyl Technology
By applying large sheets of vinyl to your car we can change its colour to create a totally new and refreshed look – this is called a car wraps
The vinyl completely covers the paintwork of your car, protecting the paintwork and transforming your car.
The wraps also protect the vehicle from stone chips and minor abrasions caused through general wear and tear.
If any section of the car does become damaged for any reason, the vinyl can be easily repaired or replaced. This means that panels of your car can be individually re-wrapped at any time.
Full Car & Van Wrap
A full car wrap covers all paintwork with digitally printed vinyl graphics, including the roof.
We can do a full vinyl wrap on most vehicles, including cars, vans, utes, buses and some trucks.
Also, within this category is a full colour change vehicle wrap, where we use 3M solid colour vinyl to wrap the entire car.
Most Brisbane clients choose to proceed with a closed door colour vehicle wrap, opposed to an open door vehicle wrap.
All doors are removed from the vehicle and then the door jams are wrapped with vinyl.
A full colour change can be used on its own or with complimentary advertising graphics.
To get the best finish for your full car wrap, we remove the badges on your car and wrap over this area to provide a professional finish.
The badges are placed in your vehicle glove box, for re-use at the later date when the time comes to reselling the vehicle.
Partial Car & Van Wrap
A partial car wrap covers part of the paintwork and generally excludes the bonnet.
The two most common methods in this category is wrapping partial panels along with minor spot graphics or having ½ the surface area covered with spot graphics.
Although it is most common to see a partial vehicle wrap done for a car, we can also do partial wraps for buses, caravans and some trucks.
Main benefits of A Vehicle Wrap
To be entirely honest, using a vinyl wrap on your car gives one of the best benefits for your business, brand or company. We have highlighted a couple of reasons why below:
- Once off cost that will last 5 years
- Cost effective compared to custom paintwork
- Easy to install and easy to remove
- Keeps the vehicle’s paintwork in great condition for resale
- It works 24 hours a day and 7 days a week
- Perfect for a local business
- Perfect for a national business
Cleaning Your Wrapped Car or Van
It is important to keep your vehicle graphics clean. Don’t leave dirt on your vehicle graphics vinyl for long periods and not cleaned as it can cause staining and marks.
The dirt can be embedded into the vinyl, especially if the vehicle is left in the hot sun day after day.
When cleaning your vehicle graphics try not to rub along the edges of the vinyl. The vinyl graphics are just a big sticker and rubbing edges can cause lifting.
Vinyl edges can lift if you use a pressure washer, so avoid using them.
It is always best to hand wash your vehicle
Car Wrappers Brisbane
Here is where we come in. At Car Wrappers Brisbane, we aid in helping you achieve the business growth you need for your brand.
With our experienced team of professionals – from the graphic designers to the wrap installers, we install your car with the premium vinyl wrap it needs. We customize your car from that simple to unique design, giving your business the value and attention it requires.
Reach out to us today and get started with your car wrapping advertising!
You would be amazed at what you’ve been missing out!
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